You All Graduate!
I want to thank every one of you that have been reading Beer 101 over the last few years.
Congratulations! You all graduate.
Back in 2011 I started this column in concert with Sherbrooke Liquor Store to provide beer education to interested consumers. The plan was that I would write about core beer topics such as malt, hops, the brewing process, styles, history and the such to share the wonders of beer to a broader audience. It worked quite well. There was lots to discuss.
When we started the column six years ago, very few beer drinkers had a clue about how beer was made, its history or beer styles. Beer 101 was perfectly suited to raise the level of beer knowledge in the region. Today, however, consumers are much more knowledgeable. Frankly, you don’t need me anymore.
That is why you all graduate. You know too much now.
I say all this as a lead-in to the news that this is the last Beer 101 column. I believe the time has come to gently lead it to its final resting place.
It has been a fun ride. As a writer it was an ideal situation. I got to write whatever I wanted and never once did Sherbrooke ask me to shill for them in any way (not that I would have if they asked) – they were totally onside with the educational focus of the column. I believe I have offered some interesting and useful insights into the world of beer in this column. It has, honestly, been one of my favourite outlets.
But it is time to move on.
Sherbrooke Liquor and I have decided to end Beer 101. It has done what it needed to do. I believe it played a role in educating the western Canadian beer consumer.
However, you have not seen the last of me on these (web)pages. While we have decided the Beer 101 concept has run its course, we both think there is still room for interesting beer commentary among people who are interested in Alberta’s (and Canada’s) best beer store.
In the near future look for a new project from me on this website. For the moment I will keep its exact content a secret (we have to create interest somehow!). But trust me that I think that you, the newly graduated beer aficionado, will appreciate what it will have to offer to your ongoing beer education.
And don’t worry, I am not going to do something dumb like call the new column Beer 201 or something similar. Because you don’t need a new beer course. You are too advanced for that. The new project will reflect your more advanced interests.
In fact, you can register to graduate from this extensive, life-long learning session. Register here for your official graduation.
Check this site in the coming weeks for my new column. I hope you will like it.
Jason Foster is an Alberta-based beer writer, educator and certified beer judge. He is the beer columnist for CBC Radio’s Radioactive, Edmonton’s Vue Weekly, Saskatoon’s Planet S Magazine and writes regularly for a variety of magazines. He is also the creator of onbeer.org, a website devoted to craft beer on the prairies and beyond.